SEO Fundamentals

SEO Fundamentals takes you step-by-step in having your website rank in the search engines.
Course info
Rating
(369)
Level
Intermediate
Updated
Oct 31, 2013
Duration
3h 7m
Table of contents
Description
Course info
Rating
(369)
Level
Intermediate
Updated
Oct 31, 2013
Duration
3h 7m
Description

Do you want to understand what it takes for the search engines to like your website? Search Engine Optimization or SEO is a powerful way to drive targeted traffic to your website and hopefully increase your bottom line. Yet, with the search engines continually changing their rules SEO may seem confusing and overwhelming. In this course you will learn the basics of SEO and be taught some SEO strategies that will help your site weather the continual search storm. No prior experience with SEO is required for this course.

About the author
About the author

Paul is VP of Interactive Media at Qu3stion Media and Co-Founder of the free Pinterest tool PinAlerts. He specializes in SEO, Content Marketing, and Pinterest Marketing.

Section Introduction Transcripts
Section Introduction Transcripts

In Depth Keyword Research (Part 1)
Welcome to Part 1 of the Keyword Research module of Search Engine Optimization. My name is Paul Wilson. Before we begin, I want to talk about the purpose of this module by sharing a story with you. A few years ago, my business partner and I decided to do SEO on an educational website. The purpose of the site was to drive qualified leads to universities that were willing to pay a premium price for the lead. We had successfully SEOed several websites that did the same thing, but for insurance companies. Due to our success in the insurance industry, we were confident that we knew the right keywords to have our educational sites be found in the search engines. Well, we were very, very wrong. We painfully learned that in the insurance industry, you could generate a lot of leads by ranking on broad keywords. But in the educational industry, our website needed to be found on very specific terms. Unfortunately, we wasted a lot of time and money before we learned this lesson. Due to this significant mistake, I learned that keyword research should be the very first step someone takes when starting any SEO campaign. Often people skip understanding this step, because like me, they think they know the keywords that they want to rank for in the search engines. I found that doing the right research first will always be a benefit in SEO. So I hope that once we are done, you will see the value of doing keyword research. I have set up this module in a way that, it will provide a clear plan on how to find the keywords that really make a difference and hopefully help you avoid making the same mistakes that I did.

In Depth Keyword Research (Part 2)
Welcome to part two of the Keyword Research module of SEO Fundamentals. My name is Paul Wilson. To demonstrate the purpose of this module, I want to begin by sharing a story about my good friend Spencer Rogers. Spencer is probably the most skilled pay per click marketer I know. The other day he came into my office with an amazing story. Earlier, he had been running ad copy tests in the search engines for a cloud storage company. Basically, Spencer would create an advertisement, run it in Google, and then run it again, but only slightly tweaking the ad copy to see if he got better or worse results. One ad campaign was focused on deals. Spencer had tested a dozen variations of the ad, but it wasn't until he added two exclamation marks to the end of the advertisement, that he saw a 17% jump in people clicking on the ad. When you consider that the average increase when testing is less than a percent, seeing a 17% increase is unheard of. My point in sharing Spencer's story is that minor details can make big differences. In this module, we will be doing some heavy keyword analysis, and really diving into the details. Though the data is rather dense, I hope that you will take from this module a solid methodology of analyzing keyword data. In part one of this module, I discuss keyword objectives and discovery.

Establishing A Domain Strategy
Welcome to the domain strategy module of SEO Fundamentals. My name is Paul Wilson. To start, I want to share a story about my good friend Janet Thaler, or more commonly know on the internet as Newspaper Girl. Janet started blogging in 2005. But her blog was found on newspapergrl. wordpress. com. Her blogging efforts started as a mere way for her to journal her thoughts about internet marketing. However, she quickly gained a loyal following, and she began to realize that her blog on wordpress. com was inadequate and unprofessional. So she purchased newspapergirl. com and moved all her content over to this new domain. Moving her content was easy, but moving her avid readers and redirecting search engine traffic was not. In fact, it took several years before the search engines recognized her new domain as the authoritative domain. And to add insult to injury, she lost about half of her original following. It was a growing pain that Janet felt she needed to go through, yet it doesn't necessarily have to be this way. In this module, I hope to help you create a domain strategy that will help you not only overcome some pitfalls, but also provide additional SEO strength to your domain. I have no doubt that there are several viewers who already have a domain in place. If you are one of these viewers, I encourage you to still watch the entire module. There are many things you can currently do with your domain to help strengthen it.

On Page Optimization (Part 1)
Welcome to part one of the On Page Optimization module of SEO Fundamentals. My name is Paul Wilson. Being in the SEO world often feels like riding a thrilling, but terrifying, roller coaster. Rarely does the roller coaster slow down for you to catch your breath and prepare for the next sharp turn or steep hill. SEO is definitely not for the faint of heart. Nowhere is this analogy more true than when it comes to optimizing your website. Particularly, on the technical side. In part one of this module, I will solely be discussing how to optimize the code of a page. In part two of the module, I will be dissecting the aesthetic elements of a web page. However, I feel it's best to take a peek under the hood of a site first. Since it is by far the most neglected aspect of on-page optimization. If done properly, it can help the ride on the optimization roller coaster be a bit more smooth.

On Page Optimization (Part 2)
Welcome to Part 2 of the On Page Optimization module of SEO Fundamentals. My name is Paul Wilson. Anytime I teach on page optimization, I share a story about my childhood friend, Jame Kelly. In 2009, I bumped into James after not seeing him for almost a decade. He told me that he was starting to dabble in SEO. For the next couple of months, James and I spent countless hours discussing SEO. One day, James asked why I hadn't brought up anything on optimizing a site. Up to that point in my life, I'd done well with SEO without focusing much with optimization. I had a strong opinion that on-page optimization was a waste of time and told James so. It was lucky that James didn't listen to my opinion. He spent months testing and optimizing his sites. In the end, his efforts paid off when Google changed the whole landscape of SEO with a few updates to their algorithms. In this module, I will definitely show how to optimize for the search engines. Because if done correctly these tactics work, but more importantly I hope to show that optimizing a web page for the end user, should always be the highest goal.

The Power of The Right Content
Welcome to the content module of SEO Fundamentals. My name is Paul Wilson. When I started SEO in the 1990s, things were a little different. It would take months, if ever, for the search engines to find our websites. So we would be creative and have link resource pages that added other websites to the page, if they reciprocated by adding our link onto their site. It was our hope that this would drive more traffic and also help the search engines find us. Today's Internet landscape is quite a different story. I've had the search engines find my website within ten minutes of putting a site up. No longer is it a question of whether or not we will be found by the search engines. But rather, now the question is, if the search engines will find that our content is worth ranking. In this module, we will dive into exactly what content ranks the best in today's search engine.

Building Trusted Links
Welcome to the link building module of SEO Fundamentals. My name is Paul Wilson. For our final module, I want to share my biggest mistake in SEO. When I first went into internet marketing, I purchased the domain mymarketer. net and used it throughout the years as either my consulting site or a marketing blog. When I decided to get married, I sold My Marketer to help finance the wedding. It was a good friend and fellow internet marketer who purchased the site. He ended up using it as an affiliate website for various business products. However, this friend also decided to purchase thousands of spamy back links to the site to help it rank on the competitive key words he was going after. From these efforts, the site received a manual penalty and was kicked out of the search index. With My Marketer having little to no SEO value, my friend graciously gave the site back to me. My biggest SEO mistake wasn't actually selling my site to my friend, no, instead my biggest mistake was what I did with the domain when I got it back. Instead of taking the time to clean up the spammy back links and rebuild the site's authority, I just redesign the site, ask Google for reinclusion into the index, and have continued to this day to use the site. There are some posts, one which I shared in my last module, that drive search traffic. However for the most part, due to the links pointing to My Marketer, the traffic I have received over the years has been worthless. Now to my defense, mymarketer isn't a money driver for me. So it's easier to not practice proper SEO hygiene. Yet with a little time and some strong back link efforts, mymarketer could regain its once glorious search engine rankings. For this last module, I will provide you the guidance in building powerful and trusted back links. It is my hope that you will be proactive in building quality and relevant links so not to make the same mistake I have made with mymarker by ignoring a critical factor of SEO.