Description
Course info
Level
Beginner
Updated
March 9, 2018
Duration
1h 15m
Description

Adobe Analytics is a window into what your customers do, want, need and believe! It's a tool to guide the experiences that matter. In this course, Adobe Analytics Implementation Fundamentals, you will be empowered with the industry best-practices when it comes to designing and coding a robust implementation of Adobe Analytics. First, you will get an overview of the necessary implementation tools. Next, you will be shown how to configure your global analytics setting. Finally, you will learn to code customized variables to enable profound insights of your customers using Adobe Analytics. By the end this course, you will have a solid foundation to get started implementing Adobe Analytics from scratch. Software required: Adobe Analytics.

About the author
About the author

Adobe Digital Learning Services helps customers transform their digital experiences through skill and enablement programs. Master your marketing across channels and devices to deliver the perfect experience every single time. Learn how to bring data, creativity and content together to create powerful experiences for your customers.

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About the author

Jaekob Chenina is a Product Manager of Machine Learning and Artificial Intelligence at Adobe Analytics. Before joining Adobe, Jaekob founded dollowers.com, a predictive analytics startup that helped marketers better understand the impact of their marketing efforts on social media.

Transcript
Transcript

Hi everyone, my name is Jaekob Chenina and welcome to my course, Adobe Analytics Implementation Fundamentals.

I am a Product Manager for Artificial Intelligence at Adobe Analytics. Before joining Adobe I worked as an analytics engineer and as a data scientist. Everything data is my passion!

But Adobe Analytics is more than data. It’s a window into what your customers do, want, need and believe! It’s a tool to guide the experiences that matter.

This course is a quick introduction to implementing Adobe Analytics, and no prior Adobe Analytics experience is required.

Some of the major topics that we will cover include:

  • Solution Design
  • Global Implementation Configuration
  • Coding custom variables
  • Best Practices and common mistakes

By the end of this course, you’ll have a solid foundation to get started implementing Adobe Analytics from scratch.

I hope you’ll join me on this journey to learn how to implement Adobe Analytics with the Adobe Analytics Implementation Fundamentals course, at Pluralsight.